Medium – Large business marketing nz
Content marketing is blog writing with Google and your ideal client in mind. It is essential for any growing business, for many reasons.
The content of blog posts should always be informative or educational, rather than salesy. The purpose is to give your target clients a reason to keep coming back to your website week after week, and a sales post won’t do that.
An informative or educational blog post is what’s known as shareable content; if it’s good and interesting enough, your users will share it, effectively doing your marketing for you by sending their friends and family to your site to read your blog.
Google loves a site with a blog, too. One of the data points Google tracks is how often your site is updated; a site with a blog that’s updated fortnightly signals to Google that the site is current and therefore, more likely to be up-to-date than a site that was created two years ago and never updated since. This weighs into the decision on where your site ranks on search engines, so it’s an important tool in improving your SEO.
Blogs are also the type of content that other websites are likely to link to. It’s rare to get backlinks to product pages from elsewhere on the web, but a good blog can be picked up by other users and backlinked on their own blog pages as something worthwhile reading. The more backlinks you have, the better it looks for your SEO.
And because your blog will be on topics related to your business and values, it’s likely to attract the right kind of customer to your site: the client who is interested in what you do and whose values align with yours.
There are many more reasons you should be blogging at least fortnightly. But many business owners are either too time-poor to fit in regular blog writing, or don’t have the writing talent to craft a blog that will have the desired results.
This is where Ambrose Marketing can help. We have a team of talented, professional content writers on standby, ready to take on your blogs for you at a moment’s notice. We’ll come up with topics for your blog, write the articles, and post them to schedule directly to your website. If you have us manage your social media marketing as well, we’ll even make sure the impact of each article is maximised by sharing it across platforms.
We’ll do it all for you, so you don’t have to worry about a thing.
If you think you might be interested in adding a regular blog to your website, we’d love to chat!
Please book an obligation-free consultation with Lucy and let’s see how we can help.