Medium – Large business marketing nz
Most businesses have an email list of warm leads.
In marketing, the clients and prospective clients on this list are what we call the “low-hanging fruit”; the most easily reached, in other words.
As a business owner, you should be maximising the potential of this list by reaching out once a month, not to sell but to share information and build a relationship.
No one likes an inbox full of sales emails; there is no quicker way to guarantee people will unsubscribe than to inundate them constantly with emails about what you’re selling.
Your e-newsletters should be full of content that your clients will want to read: updates on what’s been happening, new services added, exciting news, your latest blog post, contest announcements, useful information, and similar are all worth including in your e-newsletter.
And sure, if you have a big sale on, it’s okay to announce that via email once in a while too, but be wary of getting too salesy in someone’s inbox.
Many business owners rarely, if ever, reach out to their email list, and that is a missed opportunity. If you want your clients to think of you when the time comes that they need your product or services, you need to make sure to touch base regularly and keep your name at the forefront of their minds.
We get it: crafting newsletters takes time, of which business owners have very little, and it also takes content writing know-how and talent, which not everyone has.
The team of professional content writers at Ambrose Marketing would love to provide you with monthly newsletters for your email list. All we need from you is a few details on what news you’d like to share, and we’ll craft a beautifully written e-newsletter designed to engage your email list and keep them interested in what you offer.
If you’d like a hand getting a regular e-newsletter going for your business, please book an obligation-free chat with us now.