Medium – large business marketing nz
Google Ads is digital marketing on steroids.
As long as you have a website that is very good at converting the leads generated into actual sales, and as long as you’re willing and able to pay, Google Ads gives you the power to have your company show up in search results for as many keywords as you like, and have it show up almost immediately. It’s highly effective and highly profitable, and a great way to attract customers who are truly interested in your product.
Google Ads gives you helpful insight into areas where you can grow and build a strong competitive edge within your industry.
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Take a look at some of the reasons Google Ads are so potentially beneficial to businesses.
It’s targeted and fast
Google Ads allows you to target your ads to reach only those people who are searching for what your business offers. That means you’re only paying to market to people who are already aware they need what you have, and no one else.
Google Ads is quick, too. Your ad is put in front of customers right away; there is no waiting for search results to improve organically, so you see results immediately.
Anyone who finds your website through a Google Ad is more likely to take whatever action your ad is designed to get them to take: for example, become your customer, opt into your email list, or request information.
Google Ads makes it easy for you to customise campaigns to focus on specific types of online users.
It gives you many demographic options to choose from when customising your ad; you might choose your target audience by their location, by the type of device they’re using, or even the Google-owned website they’re seeing your ad on.
Google Ads also gives you full control over your ad budget. Whatever budget you set will never be exceeded, so you can make sure it suits your business exactly.
It provides a high ROI
Unlike some other platforms, on Google Ads you’ll only pay for ads people click on, as opposed to paying every time an ad is shown to someone.
That means that once you optimise your Google Ads campaigns, you can get a high return on investment, higher than what may be possible to get from some other marketing strategies.
Google Ads gives you the option to connect your account with Google Analytics. This functionality gives you access to extremely helpful data that allows you to make more informed decisions about your marketing strategy and fine-tune it as time goes on.
Find out more about your target market
The more you know about your ideal client, the more precisely you can target your marketing to reach them.
Google Ads gives you access to valuable information about your target market, such as the keywords they use to find your website, their location, the devices they use, and the times and days they search.
Along with allowing you to create more carefully targeted marketing campaigns, this information can also be used to improve your products and services as time goes on.
What types of Google Ad Campaigns are there?
There are six different types of Google Ad Campaigns.
Search Network campaign
A Search Network campaign ad appears on Google Search and Google Maps, but also on hundreds of other Google search partners, such as YouTube and Google Shopping. When users search keywords related to your campaign on any of these sites, your ad will pop up.
Display Network campaign
Remarketing campaigns work by gently reminding previous visitors to your website to pop in again and complete their purchase or booking.
Marketing package options for business owners who are serious about growing their business
My pricing is transparent and there are no hidden costs. I keep it simple by only offering 3 packages – and we make it affordable by splitting the payment over 12 months. After the 12 month period, I am still here to help you and host your website of course!
So you can choose from a website, or add on the branding or coaching too!
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